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World of Warcraft
News > MMO > World of Warcraft

WoW Classic Character Cloning price reduced: Blizzard caves following backlash

Following massive backlash from the community, Blizzard announced a large reduction in price for WoW: Classic character cloning ahead of Burning Crusade launch.
With World of Warcraft fans awaiting the release of Burning Crusade Classic on 1st June 2021, and the pre-patch releasing on 18th May 2021, many WoW: Classic players are excited to step through the Dark Portal. However, one issue bugging fans recently was the high price of the WoW: Classic character cloning service announced by developer Blizzard. The WoW: Classic character cloning service (which allows you to play with a character on both WoW: Classic and TBC Classic) didn't sit well with fans due to its extremely high price point of .

WoW: Classic character cloning price reduced

Following some tremendous backlash from the community, which Blizzard was clearly "not prepared" (as Illidan would say) for, the developer has now reduced the WoW: Classic character cloning price.

Blizzard is reducing the price from $35 to $15, a massive drop to say the least. You can read about just some of the complaints about Burning Crusade Classic costs including the character cloning service in this Reddit thread.

World of warcraft classic wow burning crusade character cloning price reduced backlash blizzard(Picture: Blizzard)

Following the community backlash, Blizzard community manager Kaivax announced the reduced price for the character cloning service on the official World of Warcraft forums, calling this change a "course correction".

Kaivax explains: "This service - providing a player with a second copy of a character in a different game - is new for us. Our original concept of the value of this service was largely based on how we price other optional items and services. We want players who choose Classic Era realms to feel as though their choice comes with the possibility that they’ll be able to build relationships and guilds with other players they can count on.

"However, over the last week or so, we’ve gotten a very large amount of feedback from the community, and we’ve decided to lower the price. A lower price will likely still accomplish our goals with the new service, while allowing many more players to explore the option of playing characters on both Classic Era and Burning Crusade Classic realms."


World of warcraft classic wow burning crusade character cloning price reduced backlash blizzard(Picture: Blizzard)

When the WoW: Classic character cloning service becomes available "next week", you will see the price of $15 in-game, which was changed after "careful consideration" by Blizzard.

Fans are pointing out how Blizzard clearly knew they were overcharging for this service, and how they are already paying a subscription fee to play World of Warcraft.

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